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In the plex : how Google thinks, works, and shapes our lives
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In the plex : how Google thinks, works, and shapes our lives

Author: Steven Levy
Publisher: New York : Simon & Schuster, 2011.
Edition/Format:   Book : English : 1st Simon & Schuster hardcover edView all editions and formats
Summary:
Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company,  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Steven Levy
ISBN: 9781416596585 1416596585 9781416596714 1416596712
OCLC Number: 555641621
Description: v, 424 p. ; 25 cm.
Contents: The world according to Google: biography of a search engine --
Googlenomics: cracking the code on internet profits --
Don't be evil: how Google built its culture --
Google's cloud: building data centers that hold everything ever written --
Outside the box: the Google phone company and the Google TV company --
GuGe: Google's moral dilemma in China --
Google.gov: is what's good for Google, good for government or the public? --
Chasing taillights.
Responsibility: Steven Levy.

Abstract:

Written by Steven Levy, In the Plex is the story of the most successful technology company of our time, it is an inside look at how Google succeeds.  Read more...
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Publisher Synopsis

"Dense, driven examination of the pioneering search engine that changed the face of the Internet.

Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company's genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google's founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world's information.' Levy traces how Google's intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company's liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company's operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google's crowning significance, Levy evenhandedly notes the company's more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it's his catbird-seat vantage point that really gets to the good stuff.

Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."

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