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The Googlization of everything : (and why we should worry)

Author: Siva Vaidhyanathan
Publisher: University of California Press, Berkeley : University of California Press, ©2011.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission: "To organize the world's information and make it universally accessible", and its much quoted motto, "Don't be Evil." In this book, the author examines the ways we have used and embraced Google, and the growing  Read more...
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Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Siva Vaidhyanathan
ISBN: 9780520258822 0520258827 9780520948693 0520948696 9780520272897 0520272897
OCLC Number: 646309306
Description: xiv, 265 pages ; 24 cm
Contents: Introduction: the gospel of Google --
"Render unto Caesar": how Google came to rule the web --
Google's ways and means: faith in aptitude and technology --
The Googlization of us: universal surveillance and infrastructural imperialism --
The Googlization of the world: prospects for a global public sphere --
The Googlization of knowledge: the future of books --
The Googlization of memory: information overload, filters and the fracturing of knowledge --
Conclusion: the human knowledge project.
Responsibility: Siva Vaidhyanathan.


Examines the ways we have used and embraced Google - and the growing resistance to its expansion across the globe. This title exposes the dark side of our Google fantasies, raising red flags about  Read more...
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Editorial reviews

Publisher Synopsis

"An important book. While a number of excellent histories about the emergence of Google have been published ... few writers have tried to take a comprehensive and critical look at the wider impact on Read more...

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WorldCat User Reviews (1)

A must-read for those in the information field (and more!)

by dcunning (WorldCat user published 2011-07-13) Excellent Permalink

Examining the myriad ways Google affects world culture, Vaidhyanathan (Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity) takes on one of the most venerated and profitable corporations in history and exposes tradeoffs most people do not even realize they...
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